Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV. With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to

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Affiliate: All You Need to Know

Introduction Is this business something completely new and mind-blowing to you? Are you scared of how much info is just lying around in forums? Have you just started to explore the affiliate marketing world? Do you have tons of questions about how everything works? Guess what? You managed to get to the right spot! This is the ultimate Affiliate Marketing Guide! In fact, this is the article that’s really gonna help you. By reading it, you’ll become fully able to understand

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4 Ideas for Affiliate Marketing Beginners to Increase their Profits

When it comes to monetizing online content, affiliate marketing is the way to go for both beginners and more seasoned online entrepreneurs. Those who are interested in online marketing have heard many different true stories about all kinds of people making a fortune through their affiliates. This process, however, is not as simple as it looks, especially for affiliate marketing beginners. Why? Because not all attempts at affiliate marketing are equally successful. How you look at affiliate marketing now will influence the way

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5 Reasons to Start an Affiliate Marketing Business

1. It’s a Cheap Business for You to Start Doing Your Thing There are virtually no start-up costs. You don’t have any goods to store or produce. Indeed, you don’t even have to develop services. You can start by choosing how you wanna play the game. You can create your own website and make money by going for effective monetization methods. All you’ve gotta do is set up a website, and sign up for an affiliate program. Affiliate programs are

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What’s Affiliate Marketing?

There are literally hundreds of ways to go about earning money online. What are the most popular ones? Check them out now! Blog writing and creating an E-Commerce website. You can start getting a lot of traffic either by promoting or by selling ad spots Cryptocurrencies. This is definitely becoming more popular with each passing day. It’s a kind of digital currency that works as a means of exchange Affiliate marketing. A type of marketing which is based on performance.

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Conversion: how much money to pay

As some businessmen might say, “show strangers the money if you want cooperation!” This is how Advertisers gain valuable help from Publishers to promote their offers: by showing the offer’s Payout! But wait! Don’t you think about how they know how much money to pay for that help? Or even how they actually make money? It’s well known that most advertisers prefer to pay on a CPA basis when they wanna acquire users for subscription offers or on a CPI

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Proximity mobile payments up to 35% in 2018

Proximity mobile payments are on the rise with over a third of smartphone users (34.9%) above the age of 14 years making a payment using their phone at least once every six months. According to new research from eMarketer, these transactions are at physical point of sale (POS). China is already at the forefront of proximity mobile payment adoption, accounting for 61.2% of worldwide users in 2018. Although the research estimates that the country’s share will decline as other ones

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Media buyers would like a code of ethics for added transparency

New research has unveiled that a majority of marketers would prefer a code of ethics for the advertising technology industry. A whopping 89% of respondents told media buying platform Iotec that a code of ethics would be useful to address issues surrounding media buying transparency. In addition, the research noted that 56% of marketers consider their current technology providers to be honest and transparent However, 81% are happy to switch to even more ethical providers that provide honest advertising supplies.

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AdSecure’s latest platform feature scans for Google compliance

Following dismay by advertisers and brands over potentially placing ads with offensive content, AdSecure, the ad verification tool provider, has announced a solution. The company updated its scanning technology to recognize and identify ads that are non-compliant with Google’s Abusive Experience Report. The company uses image recognition, machine learning and artificial intelligence (AI) to spot ad formats that Google would consider abusive. Following dismay by advertisers and brands over potentially placing ads with offensive content, AdSecure, the ad verification tool

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Branch launches Universal Ads with Facebook MMP

Mobile marketing platform Branch has launched Universal Ads, which lets advertisers measure mobile ad campaigns across web and app properties. The product is based on People-Based Attribution Engine (PBAE) offering advertisers a more complete view of cross-screen ad performance. The PBAE uses historical anonymized and resettable identifiers to help build a persona of a user’s cookies and device IDs into a single identity. In identifying personas instead of cookies or device IDs, Branch is able to tie conversions on web

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