Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV. With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to

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4 Ideas for Affiliate Marketing Beginners to Increase their Profits

When it comes to monetizing online content, affiliate marketing is the way to go for both beginners and more seasoned online entrepreneurs. Those who are interested in online marketing have heard many different true stories about all kinds of people making a fortune through their affiliates. This process, however, is not as simple as it looks, especially for affiliate marketing beginners. Why? Because not all attempts at affiliate marketing are equally successful. How you look at affiliate marketing now will influence the way

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Conversion: how much money to pay

As some businessmen might say, “show strangers the money if you want cooperation!” This is how Advertisers gain valuable help from Publishers to promote their offers: by showing the offer’s Payout! But wait! Don’t you think about how they know how much money to pay for that help? Or even how they actually make money? It’s well known that most advertisers prefer to pay on a CPA basis when they wanna acquire users for subscription offers or on a CPI

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AdSecure’s latest platform feature scans for Google compliance

Following dismay by advertisers and brands over potentially placing ads with offensive content, AdSecure, the ad verification tool provider, has announced a solution. The company updated its scanning technology to recognize and identify ads that are non-compliant with Google’s Abusive Experience Report. The company uses image recognition, machine learning and artificial intelligence (AI) to spot ad formats that Google would consider abusive. Following dismay by advertisers and brands over potentially placing ads with offensive content, AdSecure, the ad verification tool

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Few Simple Tips to Help you Benefit the Most from Mobile App Marketing

Coming up with a bright idea for the mobile application does not guarantee general success and high revenues. All developers face tons of other equal products on the market along with a necessity to stand out from hundreds of other products. This is when you will need an efficient app marketing strategy to make your product as recognizable as possible enabling numerous downloads and installs. The mobile application market is growing rapidly featuring a boom in the industry in general

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