5 Reasons to Start an Affiliate Marketing Business

1. It’s a Cheap Business for You to Start Doing Your Thing There are virtually no start-up costs. You don’t have any goods to store or produce. Indeed, you don’t even have to develop services. You can start by choosing how you wanna play the game. You can create your own website and make money by going for effective monetization methods. All you’ve gotta do is set up a website, and sign up for an affiliate program. Affiliate programs are

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Proximity mobile payments up to 35% in 2018

Proximity mobile payments are on the rise with over a third of smartphone users (34.9%) above the age of 14 years making a payment using their phone at least once every six months. According to new research from eMarketer, these transactions are at physical point of sale (POS). China is already at the forefront of proximity mobile payment adoption, accounting for 61.2% of worldwide users in 2018. Although the research estimates that the country’s share will decline as other ones

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Media buyers would like a code of ethics for added transparency

New research has unveiled that a majority of marketers would prefer a code of ethics for the advertising technology industry. A whopping 89% of respondents told media buying platform Iotec that a code of ethics would be useful to address issues surrounding media buying transparency. In addition, the research noted that 56% of marketers consider their current technology providers to be honest and transparent However, 81% are happy to switch to even more ethical providers that provide honest advertising supplies.

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AdSecure’s latest platform feature scans for Google compliance

Following dismay by advertisers and brands over potentially placing ads with offensive content, AdSecure, the ad verification tool provider, has announced a solution. The company updated its scanning technology to recognize and identify ads that are non-compliant with Google’s Abusive Experience Report. The company uses image recognition, machine learning and artificial intelligence (AI) to spot ad formats that Google would consider abusive. Following dismay by advertisers and brands over potentially placing ads with offensive content, AdSecure, the ad verification tool

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Branch launches Universal Ads with Facebook MMP

Mobile marketing platform Branch has launched Universal Ads, which lets advertisers measure mobile ad campaigns across web and app properties. The product is based on People-Based Attribution Engine (PBAE) offering advertisers a more complete view of cross-screen ad performance. The PBAE uses historical anonymized and resettable identifiers to help build a persona of a user’s cookies and device IDs into a single identity. In identifying personas instead of cookies or device IDs, Branch is able to tie conversions on web

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Facebook revamps features for mobile Page Insights

Facebook has just adapted its advertising metrics to help companies improve their insights into posts and campaigns run across the social network. Businesses tend to use such metrics via Page Insights to find out how many people are viewing their posts. As part of the move, the company is boosting consistency by changing how it measures organic reach of pages. In addition, Facebook will revisit the way it calculates advertising reach. Therefore, ad views are now counted as those which

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Facebook is losing younger users according to new forecast

A whopping 71% of social media users aged 12 to 17 years will be using Facebook regularly in 2018, according to new data from research firm eMarketer. The projected 2.2 million users actually represent a downgrade of 8% compared to an earlier forecast from eMarketer. The company said it lowered its Facebook usage estimates for the age bracket by over 5 percentage points. This year, 83% of 18-24 year-old social network users will be Facebook users. However, eMarketer expects that

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Google makes major changes to advertising on YouTube

The big players Facebook announced a significant overhaul to its platform that seeks to boost social interaction. Following feedback from users that business posts were crowding out social moments, the social media network has decided to return to its roots. Facebook is trialing a new video experience which lets members of Groups view videos together at the same place and same time. Dubbed Watch Party, the addition works for both live and recorded videos. The UK Children’s Commissioner, Anne Longfield,

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How can publishers benefit from predictive analytics?

Simply put, how can they not?! Publishers or bloggers who monetizes their content with advertising have been creating content based on (educated) guesswork. If you run a website that is oriented towards organic search traffic they you’re very likely performing keyword research to find keyword traffic volume and create content that will capitalize on that keyword’s traffic. However, most publishers aren’t creating content based on predicted traffic volumes. If you run a traffic arbitrage operation, which means you’re buying most of your content,

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Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV. With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to

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