Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV. With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to

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Conversion: how much money to pay

As some businessmen might say, “show strangers the money if you want cooperation!” This is how Advertisers gain valuable help from Publishers to promote their offers: by showing the offer’s Payout! But wait! Don’t you think about how they know how much money to pay for that help? Or even how they actually make money? It’s well known that most advertisers prefer to pay on a CPA basis when they wanna acquire users for subscription offers or on a CPI

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Mobile Advertising Business Models

All mobile ad networks provide users with several types of business models to run ad campaigns with. There are 5 major types – CPM, CPC, CPI, CPA and CPV. With CPM (cost-per-mile) type, an advertiser is charged each time her or his ads are shown 1,000 times (so-called ‘a mile’). It’s the best business model for publishers, because it allows to make money every time an ad was displayed. If they have a stable predictable traffic, it allows publishers to

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