Branch launches Universal Ads with Facebook MMP

Mobile marketing platform Branch has launched Universal Ads, which lets advertisers measure mobile ad campaigns across web and app properties. The product is based on People-Based Attribution Engine (PBAE) offering advertisers a more complete view of cross-screen ad performance. The PBAE uses historical anonymized and resettable identifiers to help build a persona of a user’s cookies and device IDs into a single identity. In identifying personas instead of cookies or device IDs, Branch is able to tie conversions on web

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Facebook revamps features for mobile Page Insights

Facebook has just adapted its advertising metrics to help companies improve their insights into posts and campaigns run across the social network. Businesses tend to use such metrics via Page Insights to find out how many people are viewing their posts. As part of the move, the company is boosting consistency by changing how it measures organic reach of pages. In addition, Facebook will revisit the way it calculates advertising reach. Therefore, ad views are now counted as those which

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Facebook is losing younger users according to new forecast

A whopping 71% of social media users aged 12 to 17 years will be using Facebook regularly in 2018, according to new data from research firm eMarketer. The projected 2.2 million users actually represent a downgrade of 8% compared to an earlier forecast from eMarketer. The company said it lowered its Facebook usage estimates for the age bracket by over 5 percentage points. This year, 83% of 18-24 year-old social network users will be Facebook users. However, eMarketer expects that

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Google makes major changes to advertising on YouTube

The big players Facebook announced a significant overhaul to its platform that seeks to boost social interaction. Following feedback from users that business posts were crowding out social moments, the social media network has decided to return to its roots. Facebook is trialing a new video experience which lets members of Groups view videos together at the same place and same time. Dubbed Watch Party, the addition works for both live and recorded videos. The UK Children’s Commissioner, Anne Longfield,

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Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month

Facebook is making money on its mobile apps. Now it wants to make money on your mobile apps. Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its “F8” developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter. Facebook will pitch the ads to publishers and developers

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