Media buyers would like a code of ethics for added transparency

New research has unveiled that a majority of marketers would prefer a code of ethics for the advertising technology industry. A whopping 89% of respondents told media buying platform Iotec that a code of ethics would be useful to address issues surrounding media buying transparency. In addition, the research noted that 56% of marketers consider their current technology providers to be honest and transparent However, 81% are happy to switch to even more ethical providers that provide honest advertising supplies.

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